What You Need For a Great & Profitable Website
Whether you’ve been an internet entrepreneur for quite some time or are just getting into the world of online business there are a few things that every business website must have to both attract and keep customers.
A Memorable Customer Experience
One of the most important aspects of owning an online store is your customer experience. To the customer that means being able to find all of the information they need to make a purchasing decision.
For example, FAQ pages, easy to calculate shipping charges, and product descriptions.
For many customers, it also means feeling a sense of connection to the store. Frequent buyer programs help create that sense of community, however free content, superior customer service, a fun and friendly ‘about us’ page as well as unified branding images like your logo, all help to tell customers who you are and what you’re about.
Article Management And CMS
For business owners, in order to provide your customers and visitors with a fabulous experience a CMS, content management system or article management system will make providing valuable content quick and easy.
A CMS enables the user to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. This means you don’t need to know any programming language to create your website. You can create, schedule, edit and remove pages without spending hours modifying HTML.
Secure, Easy To Use Shopping Cart
If you’re losing customers at checkout, part of the problem may be your shopping cart system. There’s nothing more frustrating than a system which drops items, makes you jump through hoops and doesn’t provide all the payment and cost information right up front. An integral aspect to a customer friendly and therefore profitable website is a secure and easy to use checkout system.
For business owners a good shopping cart system will manage your data, produce real time reports and not cost an arm and a leg.
Easy Navigation
One great feature for customers is the ability to search a site for a specific item or keyword.
For example, imagine you’re visiting a pet store and you need to buy a coat to keep your pooch warm during the cold winter months. Rather than having to search through pages and pages of items, having the ability to search for “dog coats” enhances your shopping experience
As a business owner, providing this feature to your visitors will be well appreciated. It enhances their shopping experience and reporting functions provide you with valuable visitor information.
Search Engine Optimization (SEO)
When building a profitable online business SEO plays a very important role in driving website traffic and sales. A key feature for a website builder is an easy SEO system which makes linking, content, and keyword tagging including meta and alt tags a straightforward process.
A sitemap feature is also a huge benefit when it comes to SEO. Sitemaps inform search engines about pages on your sites that are available for crawling. This helps increase your page rank and traffic.
Branding
In the competitive world of online business, your branding strategy can certainly help set you apart from your competition. While a logo is important, think about the Nike swish or the colorful eBay lettering, for a small business owner your personality is a large part of your brand. Your personality can be reflected in the content and design on your website.
Many website building tools are difficult to navigate, have a steep learning curve and make it extremely difficult to get the look and feel you want to convey. A profitable website, one which provides customers a memorable and enjoyable experience, isn’t impossible to create. You just need the right tools and to know what you want the end result to be.
Make your content management as simple as point and click with the Easy Boutique Builder Angie Sandy proudly provides simple and cost-effective options for website owners. There is no HTML required, search engine optimization is a snap and you can add your own products with the built-in shopping cart. Try the site builder demo today.
